A Good Brand Is a Promise; A Great Brand Is a Promise Kept

Economics is the study of the allocation of scarce goods and services. What could be scarcer or more precious than love?

Lessons in Love, by Way of Economics
By BEN STEIN
Published: July 13, 2008
As my fine professor of economics at Columbia, C. Lowell Harriss (who just celebrated his 96th birthday) used to tell us, economics is the study of the allocation of scarce goods and services. What could be scarcer or more precious than love? It is rare, hard to come by and often fragile.

Irrational exuberance

"Irrational exuberance" is a phrase used by former Federal Reserve Board Chairman Alan Greenspan in a speech given during the stock market boom of the 1990s.
Greenspan's comment was made in December 1996 (emphasis added in excerpt):

The presence of the short comment—not repeated by Greenspan since—within a rather dry and complex speech would not normally have been so memorable; however, it was followed by immediate slumps in stock markets worldwide, provoking a strong reaction in financial circles and making its way into colloquial speech. Greenspan's comment was well remembered, although few heeded the "warning."

Retrieved from "http://en.wikipedia.org/wiki/Irrational_exuberance"

a web site is a window into hearts and minds of marketplace

Jim Sterne from Target Marketing & Chairman of Web Analytics Association, declared that a web site is a window into hearts and minds of marketplace